Description: Political Campaigns And Political Advertising : A Media Literacy Guide, Hardcover by Baker, Frank W.; Considine, David (FRW), ISBN 0313347557, ISBN-13 9780313347559, Brand New, Free shipping in the US Examining political campaigns and political advertising through the analytical lens of media literacy, this well-illustrated and timely handbook guides readers through the maze of blandishments and spin that is the hallmark of the modern political campaign. It dissects the persuasive strategies embedded in the political messages we encounter every day in the media and demonstrates the importance of critical thinking in evaluating media "stories." Key concepts of media literacy are applied to political advertising in traditional media (newspapers, television, radio) and on the Internet, the new frontier of the political advertising wars. Dealing with blogs, social networking, user-generated Web sites, and other electronic formats familiar to young voters, this lively introduction to the new world of political messaging appeals to readers' affinity for visual learning as well as their ability to discern messages in text.
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Book Title: Political Campaigns And Political Advertising : A Media Literacy
Number of Pages: 224 Pages
Publication Name: Political Campaigns and Political Advertising : a Media Literacy Guide
Language: English
Publisher: Bloomsbury Publishing
Item Height: 0.6 in
Subject: Political Process / Media & Internet, Political Process / General, Political Process / Campaigns & Elections, Media Studies, Référence, American Government / General
Publication Year: 2009
Item Weight: 21.5 Oz
Type: Textbook
Item Length: 10 in
Subject Area: Political Science, Social Science
Author: Frank W. Baker
Item Width: 7 in
Format: Hardcover
