Description: Product Management by Harry E. Cook This book develops a quantitative structured methodology for managing the development of new products for highly competitive markets. FORMAT Hardcover LANGUAGE English CONDITION Brand New Publisher Description This book develops a quantitative structured methodology for managing the development of new products for highly competitive markets. Particular attention has been given to integrating a number of experimental tools and concepts within a common framework including marketing research. Taguchi methods, value benchmarking, value engineering, total quality management, activity based costing, concurrent engineering, statistical quality control, systems engineering, and organization treated today as related but separate tools and concepts. The reader should gain an understanding of how these tools complement each other and when they can be used most effectively to aid product decision making. Table of Contents Product realization in the global marketplace. Motivation and consumer behaviour. Enterprise model. Definition of quality. Forecasting the value of future products. Total quality management. Product planning and quality deployment. Parameter and tolerance design. Significance of results. Costs. Statistical quality control. Case study one: NIB1 single attribute thin film. Case study two: NIB2 problems. Case study three: LIB problems. Case study four: Significance testing multiple attribute problems. Case study five: Error analysis for direct value (DV) method. Case study six: Use of the direct value (DV) method when considering multiple attributes jointly. Appendix A: probability and statistics. Appendix B: design of experiments. Details ISBN0412799405 Author Harry E. Cook Language English ISBN-10 0412799405 ISBN-13 9780412799402 Media Book Format Hardcover Year 1997 Publication Date 1997-08-31 DEWEY 658.5 Imprint Chapman and Hall Place of Publication London Country of Publication United Kingdom Short Title PRODUCT MGMT 1997/E Pages 412 Subtitle Value, quality, cost, price, profit and organization DOI 10.1604/9780412799402;10.1023/b133419 AU Release Date 1997-08-31 NZ Release Date 1997-08-31 UK Release Date 1997-08-31 Publisher Chapman and Hall Edition Description 1997 ed. Edition 1997th Alternative 9789400786639 Illustrations XX, 412 p. Audience Professional & Vocational We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:96259989;
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ISBN-13: 9780412799402
Book Title: Product Management
Number of Pages: 412 Pages
Language: English
Publication Name: Product Management: Value, Quality, Cost, Price, Profit and Organization
Publisher: Chapman and Hall
Publication Year: 1997
Subject: Marketing
Item Height: 234 mm
Item Weight: 1730 g
Type: Textbook
Author: Harry E. Cook
Subject Area: Mechanical Engineering
Item Width: 156 mm
Format: Hardcover
