Description: Promoting Sustainable Living : Sustainability As an Object of Desire, Paperback by Karakiewicz, Justyna; Yue, Audrey; Paladino, Angela, ISBN 1138743682, ISBN-13 9781138743687, Like New Used, Free shipping in the US Current images of sustainability are often designed to instil fear and force change, not because we believe in it, but because we fear the consequences of inaction. Moving away from negative portrayals of sustainability, this book identifies the factors that motivate people to aspire towards sustainable living. It introduces the notion of sustainability as an "object of desire" that will allow people not to be scared of the future but rather to dream about it and look forward to a better quality of life. Tracing the history of major changes in our society that have dramatically altered our perceptions, beliefs and attitudes about sustainability, th analyses the role of communications in persuading people of the benefits of sustainable living. It describes our current desires and dreams and explains why we need to change. Finally, th suggests what could be done to not only make sustainability an object of desire, but also introduce hopes and dreams for a better future into our everyday lives. This inspiring and interdisciplinary book provides innovative insights for researchers, students and professionals in a range of disciplines, in particular environment and sustainability, sustainable marketing and advertising, and psychology.
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Book Title: Promoting Sustainable Living : Sustainability As an Object of Des
Number of Pages: 218 Pages
Language: English
Publication Name: Promoting Sustainable Living : Sustainability As an Object of Desire
Publisher: Routledge
Publication Year: 2017
Subject: Environmental Economics, Development / Economic Development, General, Green Lifestyle, Emotions, Development / Sustainable Development
Item Weight: 16 Oz
Type: Textbook
Author: Audrey Yue, Justyna Karakiewicz, Angela Paladino
Item Length: 9.2 in
Subject Area: Philosophy, Self-Help, Business & Economics, Psychology
Series: Routledge Studies in Sustainability Ser.
Item Width: 6.1 in
Format: Trade Paperback
