Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Promotional Culture And Convergence: Markets, Methods, MediaISBN13:9780415672801ISBN10:0415672805Author:Powell, Helen (Author)Description:The Rapid Growth Of Promotional Material Through The Internet, Social Media, And Entertainment Culture Has Created Consumers Who Are Seeking Out Their Own Information To Guide Their Purchasing Decisions Promotional Culture And Convergence Analyses The Environments Necessary For Creating A Culture Of Collaboration With Consumers, And Critically Engages With Key Areas Of Contemporary Promotional Development, Including: Promotional Culture's Primary Industries, Including Advertising, Marketing, Pr And Branding, And How Are They Informed By Changes In Consumer Behaviour And Market Conditions How Industries Are Adapting In The Digital Age To Attract Both Audiences And Advertising Revenue The Evolving Dialogues Between 'New Consumers' And Producers And Promotional Industries Ten Contributions From Leading Theorists On Contemporary Promotional Culture Presents An Indispensable Guide To This Creative And Dynamic Field And Include Detailed Historical Analysis, In-Depth Case Studies And Global Examples Of Promotion Through Tv, Magazines, Newspapers And Cinema Binding:Paperback, PaperbackPublisher:RoutledgePublication Date:2013-05-24Weight:0.87 lbsDimensions:0.54'' H x 9.24'' L x 6.16'' WNumber of Pages:256Language:English
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Location: USA
End Time: 2024-11-26T11:16:17.000Z
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Book Title: Promotional Culture And Convergence: Markets, Methods, Media
Number of Pages: 246 Pages
Language: English
Publication Name: Promotional Culture and Convergence : Markets, Methods, Media
Publisher: Routledge
Publication Year: 2013
Subject: Media Studies, E-Commerce / Internet Marketing
Item Height: 0.6 in
Item Weight: 13.6 Oz
Type: Textbook
Subject Area: Business & Economics, Social Science
Author: Helen Powell
Item Length: 9.1 in
Item Width: 6.1 in
Format: Trade Paperback
