Public Relations Law: A Supplemental Text by Michael G. Parkinson (English) Hard

Description: Public Relations Law by Michael G. Parkinson, L. Marie Parkinson This text on public relations law is intended to be used with mass communication textbooks, adding components such as contract law to the media law course. FORMAT Hardcover LANGUAGE English CONDITION Brand New Publisher Description This supplemental text on PR law is intended to be used with other mass communication textbooks. It is intended for the mass communication law course, which is a mainstay in all accredited programs in mass communication, journalism, broadcasting, telecommunications, public relations, mass media, and related curricula. Author Biography Michael G. Parkinson is associate professor of mass communication at Texas Tech University. He has a PhD from the University of Oklahoma and a JD from Southern Illinois. He has professional public relations experience as well. His coauthor is his wife, L. MarieParkinson, who is also a practicing attorney and a professor in the department of political science at Texas Tech University. Table of Contents List of figuresPrefaceChapters 1. Introduction to Freedom of Communication for Public Relations PractitionersThis chapter provides some background information on legal procedures and terminology that are omitted from most mass communications law books. Specifically it describes some rights claimed by journalists that are not supported by law and explains appropriate use of terminology. The distinction between a right and liberty is introduced and the different sources of law are presented. The chapter concludes with an explanation of how to analyze appellate court decisions.2. Commercial Speech and Public RelationsThis chapter defines commercial speech and explains that commercial speech law covers many actions associated with public relations campaigns. Laws governing political campaigns and lobbying are introduced, and the tort of appropriation, often called the right of publicity is explained.3. Right to Refuse to Give Journalists Information or Access.Assuming that the reader has read or heard a description of journalists rights of access to places and information, this chapter explains when a public relations practitioner may legally deny reporters access to clients facilities and documents. The chapter includes a discussion of limitations on First Amendment rights, laws of trespass and limitations on Sunshine acts and the Freedom of Information Act. The chapter concludes with an explanation that using advertising expenditures and information access to influence news coverage is legal.4. Contract and Employment LawChapter Four begins with an overview of contract law. It then focuses on employment and agency law and explains how those laws create obligations for public relations professionals and their clients.5. Investor Relations LawChapter Five begins with a brief introduction to concepts in securities law. It then focuses on specific laws and regulations that impact public relations practitioners who deal with stock sales and proxy solicitations.Appendices1. How to Brief a Case3. Sample Legal Documents: Photography Subject Release, Employment Contract, Covenant Not To Compete and Agency/Client Contract Details ISBN0415988632 Author L. Marie Parkinson Short Title PUBLIC RELATIONS LAW Language English ISBN-10 0415988632 ISBN-13 9780415988636 Media Book Format Hardcover Year 2007 Publication Date 2007-10-31 Imprint Routledge Subtitle A Supplemental Text Place of Publication London Country of Publication United Kingdom Affiliation Texas Tech University Pages 170 DOI 10.1604/9780415988636 AU Release Date 2007-10-31 NZ Release Date 2007-10-31 UK Release Date 2007-10-31 Publisher Taylor & Francis Ltd Alternative 9780805849745 DEWEY 343.73099 Audience Tertiary & Higher Education We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:159690290;

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