Public Relations Law: A Supplemental Text by Michael G. Parkinson (English) Pape

Description: Public Relations Law by Michael G. Parkinson, L. Marie Parkinson This text on public relations law is intended to be used with mass communication textbooks, adding components such as contract law to the media law course. FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description This supplemental text on PR law is intended to be used with other mass communication textbooks. It is intended for the mass communication law course, which is a mainstay in all accredited programs in mass communication, journalism, broadcasting, telecommunications, public relations, mass media, and related curricula. Back Cover This text delves into the specifics of U.S. law as it applies to public relations practice. Written as a survey of public relations-related law, it has been developed for students to supplement traditional mass communications law texts, and is also intended for practitioner use as a reference for professional practice. Focusing on law and addressing the legal concerns of public relations practitioners, this resource helps readers to: Understand the status of current law Identify trends and changes Read appellate case law Identify the issues and holdings in each significant case Understand the status of the law on specific PR-related issues. Key offerings of this text include: An overview of the legal rights of public relations professionals Demonstration of public relations tactics as commercial communications Explanations of limitations on political campaign spending and lobbying A description of the right of publicity The book also discusses the rights of public relations practitioners to refuse requests for information or access to clients facilities, and it expands the typical description of First Amendment liberties to show limitations on the rights often asserted by journalists. Additionally, the text: Describes the law of trespass and limitations on sunshine acts and the Freedom of Information Act Explores contract and employment law with a focus on the obligations created by agency/principal relationships. Discusses non-compete covenants and works for hire. Examines legal restrictions imposed on practitioners in investor relations, emphasizing recent changes in reporting and verification of financial information. Appendix materials cover how to brief appellate decisions, with detailed information on the meaning of legal citations; explain the relevance of different types of court opinions; and offer sample contracts used in the field of public relations. Author Biography Michael G. Parkinson is associate professor of mass communication at Texas Tech University. He has a PhD from the University of Oklahoma and a JD from Southern Illinois. He has professional public relations experience as well. His coauthor is his wife, L. MarieParkinson, who is also a practicing attorney and a professor in the department of political science at Texas Tech University. Table of Contents List of figuresPrefaceChapters 1. Introduction to Freedom of Communication for Public Relations PractitionersThis chapter provides some background information on legal procedures and terminology that are omitted from most mass communications law books. Specifically it describes some rights claimed by journalists that are not supported by law and explains appropriate use of terminology. The distinction between a right and liberty is introduced and the different sources of law are presented. The chapter concludes with an explanation of how to analyze appellate court decisions.2. Commercial Speech and Public RelationsThis chapter defines commercial speech and explains that commercial speech law covers many actions associated with public relations campaigns. Laws governing political campaigns and lobbying are introduced, and the tort of appropriation, often called the right of publicity is explained.3. Right to Refuse to Give Journalists Information or Access.Assuming that the reader has read or heard a description of journalists rights of access to places and information, this chapter explains when a public relations practitioner may legally deny reporters access to clients facilities and documents. The chapter includes a discussion of limitations on First Amendment rights, laws of trespass and limitations on Sunshine acts and the Freedom of Information Act. The chapter concludes with an explanation that using advertising expenditures and information access to influence news coverage is legal.4. Contract and Employment LawChapter Four begins with an overview of contract law. It then focuses on employment and agency law and explains how those laws create obligations for public relations professionals and their clients.5. Investor Relations LawChapter Five begins with a brief introduction to concepts in securities law. It then focuses on specific laws and regulations that impact public relations practitioners who deal with stock sales and proxy solicitations.Appendices1. How to Brief a Case3. Sample Legal Documents: Photography Subject Release, Employment Contract, Covenant Not To Compete and Agency/Client Contract Details ISBN0805849742 Series LEAs Communication Series Year 2007 ISBN-10 0805849742 ISBN-13 9780805849745 Format Paperback Subtitle A Supplemental Text Country of Publication United States DEWEY 346.730664 Edition 1st Author L. Marie Parkinson Short Title PUBLIC RELATIONS LAW Language English Media Book Affiliation Texas Tech University Illustrations black & white illustrations Publisher Taylor & Francis Inc DOI 10.1604/9780805849745 Publication Date 2007-10-31 AU Release Date 2007-10-31 NZ Release Date 2007-10-31 US Release Date 2007-10-31 UK Release Date 2007-10-31 Place of Publication New York Alternative 9780415988636 Audience Undergraduate Imprint Routledge Pages 184 We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:134444803;

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