Description: Rebranding DesignAuthor(s): Johan Debit Format: Hardback Publisher: Images Publishing Group Pty Ltd, Australia Imprint: Images Publishing Group Pty Ltd ISBN-13: 9781864707212, 978-1864707212 Synopsis Rebranding is a delicate exercise that can often have many pitfalls, both for the brand that ventures into such a project and for the agency who has been chosen to engage with this process. The business undergoing rebranding must ask the following questions: is this an appropriate time for such substantive work? Are we talking about a soft evolution or metamorphosis? Does this rebranding address a clearly identified problem, and can it represent a genuine asset for development? For designers, even if these questions remain central, other issues also arise: how to produce a distinctive project in the face of a profusion of branding works available online? How to produce relevant and appreciated work in a challenging economic and social environment? This book brings together some of the best rebranding projects in the world and addresses these key issues formally and with real substance. It places the crucial (and sometimes underestimated) role of the brand design into the developmental processes of companies, institutions or associations.
Price: 21.82 GBP
Location: Aldershot
End Time: 2024-11-30T07:28:00.000Z
Shipping Cost: 27.85 GBP
Product Images
Item Specifics
Return postage will be paid by: Buyer
Returns Accepted: Returns Accepted
After receiving the item, your buyer should cancel the purchase within: 60 days
Return policy details:
Book Title: Rebranding Design
Number of Pages: 304 Pages
Language: English
Publication Name: Rebranding Design
Publisher: IMAGES Publishing Group Pty LTD
Publication Year: 2017
Subject: Marketing
Item Height: 275 mm
Type: Textbook
Author: Johan Debit
Item Width: 215 mm
Format: Hardcover
