Reputation Rules (PB) by Daniel Diermeier Paperback Book

Description: Reputation Rules (PB) by Daniel Diermeier Leverage your companys most important asset!In our lightning-fast digital age, a company can face humiliation and possibly even ruin within seconds of a negative tweet or blog post. Over the last year companies such as BP, Goldman Sachs, and Toyota have experienced serious blows to their images that could have had reduced impact if their leaders had implemented reputation management into their business strategy and culture.There is no one in either the corporate or academic sphere with greater expertise in the area of corporate reputation than Dr. Daniel Diermeier. An award-winning professor at the Kellogg School of Management, Northwestern University, Dr. Diermeier has blazed a path in understanding the significance of reputation management and demonstrating how a company can create a program so powerful that it can help turn a potential public disgrace into a public image success story.Reputation Rules is a landmark work bringing to light Dr. Diermeiers groundbreaking insights in this critical area. He offers the frameworks, strategies, and processes for changing your companys focus as quickly as the world is changing around you. He touches on all of the reputational issues that need to be managed from a strategic level, describing how to:Overcome direct challenges from influential activist and political forcesManage corporate scandals, including executive compensationUse external, seemingly unrelated events to boost reputationBuild a reputation management process into everyday operationsIn addition, Dr. Diermeier provides case studies of Shells confrontation with Greenpeace, Mercedess recovery from the Moose crisis, AIGs executive bonus fallout, Wal-Marts reputation-building response to Hurricane Katrina, and numerous other scenarios illustrating what works and what doesnt when it comes to reputation management.Brimming with keen insights and lucid examples, Reputation Rules is a guidepost for your organizations future—and a salve for crisis management. FORMAT Paperback CONDITION Brand New Author Biography Daniel Diermeier, Ph.D., is the IBM Professor of Regulation and Competitive Practice and director of the Ford Motor Company Center for Global Citizenship at the Kellogg School of Management, Northwestern University. He has served as an advisor to leading companies, including Accenture, Cargill, Johnson & Johnson, Kraft, McDonalds, and Shell. He is also a senior advisor to the FBI. In 2007, Dr. Diermeier won the Faculty Pioneer Award from the Aspen Institute, named the "Oscar of Business Schools" by the Financial Times. Table of Contents ContentsIntroduction: The Second Most Important Item on the CEOs AgendaChapter 1: Thomas Off the Rails—The Decisive Moment and How to Miss ItChapter 2: Mercedes and the Moose—Brand Management Beyond CustomersChapter 3: Shell Turns on the Water Cannons—The Growing Impact of the Second CircleChapter 4: Of Shower Curtains and Waste Baskets—Perks, Scandals, and Moral OutrageChapter 5:The Katrina Chronicles—Doing the Right Thing and Getting Credit for ItChapter 6: The Terminator Gene—From Outrage to FearChapter 7: Beat the Grim Reaper—Strategic Anticipation and the Anticipation and the Management of Reputational RiskChapter 8: The Aim Team—How to Build a Sixth SenseChapter 9: Andersen Before the Fall—Values, Culture, and the Teachable Moment Details ISBN126584951X ISBN-13 9781265849511 Format Paperback Author Daniel Diermeier Year 2023 Publication Date 2023-07-11 Audience General Publisher McGraw-Hill Education Imprint McGraw-Hill Education Place of Publication OH Country of Publication United States US Release Date 2023-07-11 Pages 320 We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:143243113;

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