Description: Further DetailsTitle: Employer Branding For DummiesCondition: NewEAN: 9781119071648ISBN: 9781119071648Publisher: For DummiesFormat: PaperbackRelease Date: 03/24/2017Item Height: 236mmItem Length: 191mmItem Width: 21mmItem Weight: 504gLanguage: EnglishDescription: Attract the very best talent with a compelling employer brand!Employer Branding For Dummies is the clear, no-nonsense guide to attracting and retaining top talent. Written by two of the most recognized leaders in employer brand, Richard Mosley and Lars Schmidt, this book gives you actionable advice and expert insight you need to build, scale, and measure a compelling brand. You'll learn how to research what makes your company stand out, the best ways to reach the people you need, and how to convince those people that your company is the ideal place to exercise and develop their skills. The book includes ways to identify the specific traits of your company that aligns with specific talent, and how to translate those traits into employer brand tactic that help you draw the right talent, while repelling the wrong ones. You'll learn how to build and maintain your own distinctive, credible employer brand; and develop a set of relevant, informative success metrics to help you measure ROI. This book shows you how to discover and develop your employer brand to draw the quality talent you need. Perfect your recruitment marketingDevelop a compelling employer value proposition (EVP)Demonstrate your employer brand ROI Face it: the very best employees are the ones with the most options. Why should they choose your company? A strong employer brand makes the decision a no-brainer. It's good for engagement, good for retention, and good for the bottom line. Employer Branding For Dummies helps you hone in on your unique, compelling brand, and get the people you need today.Country/Region of Manufacture: USGenre: Business & FinanceAuthor: Richard Mosley, Lars SchmidtRelease Year: 2017 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
Price: 35.84 USD
Location: GU14 0GT
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Restocking Fee: No
Return shipping will be paid by: Buyer
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Publication Name: Employer Branding For Dummies
Title: Employer Branding For Dummies
EAN: 9781119071648
ISBN: 9781119071648
Release Date: 03/24/2017
Release Year: 2017
Country/Region of Manufacture: US
Book Title: Employer Branding for Dummies
Number of Pages: 368 Pages
Language: English
Publisher: Wiley & Sons, Incorporated, John
Publication Year: 2017
Item Height: 0.9 in
Topic: Military / General, General
Illustrator: Yes
Genre: Business & Economics, History
Item Weight: 17 Oz
Author: Lars Schmidt, Richard Mosley
Item Length: 9.2 in
Item Width: 7.1 in
Format: Trade Paperback
