Services Marketing: People, Technology, Strategy 8th Edition by Jochen Wirtz (En

Description: Services Marketing: People, Technology, Strategy by Jochen Wirtz, Christopher Lovelock People Technology Strategy. FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing. Details ISBN1944659013 Author Christopher Lovelock Publisher World Scientific (Us) Language English ISBN-10 1944659013 ISBN-13 9781944659011 Media Book Format Paperback Short Title SERVICES MARKETING PEOPLE TECH Pages 800 DEWEY 658.8 Imprint World Scientific Publishing Co Inc Place of Publication River Edge Country of Publication United States Year 2016 Publication Date 2016-04-11 Edition 8th Textbook 1 Subtitle People, Technology, Strategy UK Release Date 2016-04-11 AU Release Date 2016-04-11 NZ Release Date 2016-04-11 US Release Date 2016-04-11 Birth 1944 Death 1925 Affiliation . Position Consultant Pharmacist Qualifications Ph.D. Edition Description 8th Revised edition Audience Tertiary & Higher Education We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:149346914;

Price: 99.45 AUD

Location: Melbourne

End Time: 2024-11-30T02:49:04.000Z

Shipping Cost: 9.33 AUD