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Book Title: Services Marketing: People, Technology, Strategy
Publication Date: 2010-04-01
Edition Number: 7
Pages: 626
Number of Pages: 648 Pages
Language: English
Publication Name: Services Marketing : People, Technology, Strategy
Publisher: Prentice Hall PTR
Subject: Marketing / General, Industries / Service, Careers / General
Publication Year: 2010
Item Height: 1.4 in
Features: New Edition
Type: Textbook
Item Weight: 54.7 Oz
Subject Area: Business & Economics
Author: Christopher H. Lovelock, Jochen Wirtz
Item Length: 10.8 in
Item Width: 8.5 in
Format: Hardcover
