Description: Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.
Price: 49.04 USD
Location: Matraville, NSW
End Time: 2024-12-03T10:23:09.000Z
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Item Specifics
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 60 Days
Refund will be given as: Money Back
Return policy details:
EAN: 9781944659011
UPC: 9781944659011
ISBN: 9781944659011
MPN: N/A
Recommended Age Range: 12+ years
Item Height: 2.3 cm
Item Length: 27.4 cm
Item Width: 21.6 cm
Publisher: World Industries Scientific Publishing Co Pte LTD
Topic: Industries / Service, Marketing / General, Careers / General, Customer Relations
Publication Year: 2016
Book Title: Services Marketing : People, Technology, Strategy
Number of Pages: Xvii, 512 Pages
Language: English
Illustrator: Yes
Genre: Business & Economics
Item Weight: 0.1 Oz
Author: Christopher H. Lovelock, Jochen Wirtz
Format: Trade Paperback
