Description: Services Marketing : People, Technology, Strategy, Hardcover by Wirtz, Jochen; Lovelock, Christopher, ISBN 194465979X, ISBN-13 9781944659790, Brand New, Free shipping in the US Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, new technologies such as artificial intelligence and robotics, and new business models including peer-to-peer sharing platforms. This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.
Price: 150.82 USD
Location: Jessup, Maryland
End Time: 2024-12-28T17:56:27.000Z
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Edition: 9
Book Title: Services Marketing : People, Technology, Strategy
Number of Pages: 600 Pages
Language: English
Publisher: World Industries Scientific Publishing Co Pte LTD
Topic: Industries / Service, Marketing / General, International / Marketing, Commerce
Publication Year: 2021
Illustrator: Yes
Genre: Business & Economics
Item Weight: 0.1 Oz
Author: Jochen Wirtz, Christopher Lovelock
Format: Hardcover
