Description: Services Marketing : People, Technology, Strategy, Hardcover by Wirtz, Jochen; Lovelock, Christopher, ISBN 194465979X, ISBN-13 9781944659790, Like New Used, Free P&P in the UK Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, new technologies such as artificial intelligence and robotics, and new business models including peer-to-peer sharing platforms. This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.
Price: 101.98 GBP
Location: Castle Donington
End Time: 2024-12-27T15:46:20.000Z
Shipping Cost: 20.38 GBP
Product Images
Item Specifics
Return postage will be paid by: Buyer
Returns Accepted: Returns Accepted
After receiving the item, your buyer should cancel the purchase within: 30 days
Book Title: Services Marketing : People, Technology, Strategy
Publication Name: Services Marketing: People, Technology, Strategy (Ninth Edition)
Format: Hardcover
Language: English
Publisher: World Industries Scientific Publishing Co INC International Concepts (USA)
Subject: Marketing
Publication Year: 2021
Type: Textbook
Author: Jochen Wirtz, Christopher Lovelock
Number of Pages: 684 Pages
