Description: Services Marketing : People, Technology, Strategy, Paperback by Wirtz, Jochen; Lovelock, Christopher, ISBN 1944659013, ISBN-13 9781944659011, Brand New, Free shipping in the US In a textbook for business students, Wirtz and Lovelock describe the unique challenges inherent in the marketing management and delivery of services for profit, the current state of services marketing and management thinking, and a customer service-oriented mind set. They cover understanding service products, consumers, and markets; applying the four Ps of marketing to services; managing the customer interface; developing customer relationships; striving for service excellence; and case studies. Annotation ©2016 Ringgold, Inc., Portland, OR ()
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Publisher: World Industries Scientific Publishing Co Pte LTD
Topic: Industries / Service, Marketing / General, Careers / General, Customer Relations
Publication Year: 2016
Book Title: Services Marketing : People, Technology, Strategy
Number of Pages: Xvii, 512 Pages
Language: English
Illustrator: Yes
Genre: Business & Economics
Item Weight: 0.1 Oz
Author: Christopher H. Lovelock, Jochen Wirtz
Format: Trade Paperback
