Description: Social Media Marketing: A Strategic Approach - 3rd Edition - Zahay - 1 Day Ship Condition of textbook is authentic, acceptable with wear to cover. Clean pages, no marks or writing Ships USPS Ground for Free within 24 Hours Guaranteed Learn to market effectively using social media with the unique emphasis and best practices found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 3E. You learn how to create a strong personal brand that is invaluable at any stage of your career, as you master the social media techniques detailed throughout this popular book. Insightful discussions address both online and offline elements for creating a viable personal branding strategy. Expanded coverage of consumer behavior guides you in identifying with virtual communities and mastering visual storytelling. This edition delves deeper into using content marketing, while new chapters address managing today's digital marketing organization and using paid advertising and social media influencers. A step-by-step planning model leads you through creating an actual social media marketing plan. You also learn how to incorporate important branding strategies within your organization’s overall integrated marketing communication approach.
Price: 54.95 USD
Location: Douglasville, Georgia
End Time: 2024-10-17T22:42:24.000Z
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Item Specifics
Restocking Fee: No
Return shipping will be paid by: Seller
All returns accepted: Returns Accepted
Item must be returned within: 60 Days
Refund will be given as: Money Back
Number of Pages: 352 Pages
Language: English
Publication Name: Social Media Marketing : a Strategic Approach
Publisher: Cengage Learning
Publication Year: 2022
Item Height: 0.6 in
Subject: Marketing / General, General, Commerce
Features: Revised
Type: Textbook
Item Weight: 27.2 Oz
Author: Donald I. Barker, Debra Zahay, Janna Parker, Mary Lou Roberts, Melissa Barker
Item Length: 10.8 in
Subject Area: Business & Economics
Item Width: 8.5 in
Format: Trade Paperback
