Solving Problems with Design Thinking: Ten Stories of What Works by Jeanne Liedt

Description: FREE SHIPPING UK WIDE Solving Problems with Design Thinking by Jeanne Liedtka, Andrew King, Kevin Bennett Design-oriented firms such as Apple and IDEO have demonstrated how design thinking can affect business results. However, most managers lack a sense of how to use this new approach for issues other than product development and sales growth. Solving Problems with Design Thinking details ten real-world examples of managers who successfully applied design methods at 3M, Toyota, IBM, Intuit, and SAP; entrepreneurial start-ups such as MeYou Health; and government and social sector organizations, including the City of Dublin and Denmarks The Good Kitchen.Using design skills such as ethnography, visualization, storytelling, and experimentation, these managers produced innovative solutions to such problems as implementing strategy, supporting a sales force, redesigning internal processes, feeding the elderly, and engaging citizens. They elaborate on the challenges they faced and the processes and tools they used, providing a clear path to implementation based on the principles and practices laid out in Jeanne Liedtka and Tim Ogilvies Designing for Growth: A Design Thinking Tool Kit for Managers. FORMAT Hardcover LANGUAGE English CONDITION Brand New Notes Presents 10 real-world examples of managers who have creatively solved organisational problems. Author Biography Jeanne Liedtka has been involved in the corporate strategy field for more than thirty years. She has served as associate dean of the MBA program at the Darden School of Business, executive director of the Batten Institute for Entrepreneurship and Innovation, and chief learning officer at United Technologies Corporation. Andrew King has a faculty appointment to the Darden School of Business as a research associate for the Batten Institute. Kevin Bennett has worked for organizations ranging from technology start-ups to government institutions and is currently manager for marketing and partnership development at Personal, a technology start-up in Washington, D.C. Table of Contents Foreword 1. Dispelling the Moses Myth 2. Reimagining the Trade Show Experience at IBM 3. Postmerger Integration at Suncorp 4. Transforming B2B Customer Engagement at 3M 5. Rethinking Strategic Planning at SAP 6. Redesigning the Customer Contact Center at Toyota 7. Social Networking at MeYou Health 8. Industry Collaboration in Financial Services with the FiDJI Project 9. Rethinking Subsidized Meals for the Elderly at The Good Kitchen 10. Engaging the Citizens of Dublin 11. Scaling a Design Thinking Competency at Intuit 12. Where Do We Go from Here? Postscript. Educating Managers for Design Review In a clear and simple style, this book shows how design thinking has been applied successfully to address complex and different problems in a variety of organizations, both for- and not-for-profit. The ten case studies provide creative and innovative applications of design principles and supply sufficient detail of use to aid readers in their own planning processes. Solving Problems with Design Thinking provides depth of value to the graduate professional classroom while being simple and clear for immediate use by managers. -- Toni Ungaretti, Johns Hopkins University Jeanne Liedtka is dedicated to bringing design concepts and theory down from the stratosphere into the hands of managers tackling everyday problems. She and her coauthors achieve just this in Solving Problems with Design Thinking. Read it once for inspiration and encouragement. Then go back to its pages time and time again for models, tools, lessons, and stories that will transform design thinking into a powerful asset for you. -- Roger Martin, Dean of the Rotman School of Management, University of Toronto This book offers a solid, in-depth look at the power of design thinking to solve organizational problems. Better yet, through real-life examples, it demonstrates a far more important skill: how to uncover the more urgent problems lurking beneath the surface. The authors brilliantly reveal how the design mindset can permeate -- and then transform -- an organization. -- Daniel Pink, author of Drive and To Sell Is Human Promotional In a clear and simple style, this book shows how design thinking has been applied successfully to address complex and different problems in a variety of organizations, both for- and not-for-profit. The ten case studies provide creative and innovative applications of design principles and supply sufficient detail of use to aid readers in their own planning processes. Solving Problems with Design Thinking provides depth of value to the graduate professional classroom while being simple and clear for immediate use by managers. -- Toni Ungaretti, Johns Hopkins University Jeanne Liedtka is dedicated to bringing design concepts and theory down from the stratosphere into the hands of managers tackling everyday problems. She and her coauthors achieve just this in Solving Problems with Design Thinking. Read it once for inspiration and encouragement. Then go back to its pages time and time again for models, tools, lessons, and stories that will transform design thinking into a powerful asset for you. -- Roger Martin, Dean of the Rotman School of Management, University of Toronto This book offers a solid, in-depth look at the power of design thinking to solve organizational problems. Better yet, through real-life examples, it demonstrates a far more important skill: how to uncover the more urgent problems lurking beneath the surface. The authors brilliantly reveal how the design mindset can permeate-and then transform-an organization. -- Daniel Pink, author of Drive and To Sell Is Human Review Quote This book offers a solid, in-depth look at the power of design thinking to solve organizational problems. Better yet, through real-life examples, it demonstrates a far more important skill: how to uncover the more urgent problems lurking beneath the surface. The authors brilliantly reveal how the design mindset can permeate -- and then transform -- an organization. Promotional "Headline" Ten case studies of managers creatively solving thorny organizational problems. Excerpt from Book Read the chapter, "Dispelling the Moses Myth": Details ISBN0231163568 Author Kevin Bennett Short Title SOLVING PROBLEMS W/DESIGN THIN Publisher Columbia University Press Series Columbia Business School Publishing Language English ISBN-10 0231163568 ISBN-13 9780231163569 Media Book Format Hardcover DEWEY 658.403 Year 2013 Imprint Columbia University Press Subtitle Ten Stories of What Works Place of Publication New York Country of Publication United States Illustrations 11 figures Publication Date 2013-09-03 Translated from English UK Release Date 2013-09-03 NZ Release Date 2013-09-03 US Release Date 2013-09-03 Pages 232 Audience Professional & Vocational AU Release Date 2013-09-02 We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! 30 DAY RETURN POLICY No questions asked, 30 day returns! 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