Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days by Jake K

Description: Sprint by Jake Knapp, John Zeratsky, Braden Kowitz From three design partners at Google Ventures, a unique five-day process--called the sprint--for solving tough problems using design, prototyping, and testing ideas with customers. FORMAT Hardcover LANGUAGE English CONDITION Brand New Publisher Description From inside Google Ventures, a unique five-day process for solving tough problems, proven at thousands of companies in mobile, e-commerce, healthcare, finance, and more. Entrepreneurs and leaders face big questions every day: Whats the most important place to focus your effort, and how do you start? What will your idea look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution? Now theres a surefire way to answer these important questions: the Design Sprint, created at Google by Jake Knapp. This method is like fast-forwarding into the future, so you can see how customers react before you invest all the time and expense of creating your new product, service, or campaign. In a Design Sprint, you take a small team, clear your schedules for a week, and rapidly progress from problem, to prototype, to tested solution using the step-by-step five-day process in this book. A practical guide to answering critical business questions, Sprint is a book for teams of any size, from small startups to Fortune 100s, from teachers to nonprofits. It can replace the old office defaults with a smarter, more respectful, and more effective way of solving problems that brings out the best contributions of everyone on the team--and helps you spend your time on work that really matters. Author Biography Jake Knapp is cofounder and general partner at Character Capital and a New York Times bestselling author. Previously, he helped build Gmail and Microsoft Encarta, cofounded Google Meet, and was a partner at Google Ventures. He lives on Orcas Island in Washington state. John Zeratsky is cofounder and general partner at Character Capital and a New York Times bestselling author. Previously, JZ was a design leader for YouTube, Google Ads, and FeedBurner, a startup which was acquired by Google in 2007, and was a partner at Google Ventures. He lives in Milwaukee, Wisconsin. Braden Kowitz founded the Google Ventures design team in 2009 and pioneered the role of "design partner" at a venture capital firm. He has advised close to two hundred startups on product design, hiring, and team culture. Before joining Google Ventures, Braden led design for several Google products, including Gmail, Google Apps for Business, Google Spreadsheets, and Google Trends. Review "Read this book and do what it says if you want to build better products faster."- Ev Williams, founder of Medium, Blogger, and Twitter"Sprint teaches you a novel process for solving really thorny problems in just 5 days. Its full of helpful, entertaining stories that will make it easier for you to succeed. What more, exactly, would you demand from a book? I wish all business books were this useful."- Dan Heath, co-author of Made to Stick, Switch, and Decisive"The key to success, often, is building the right habits. But which habits work best? Sprint offers powerful methods for hatching ideas, solving problems, testing solutions--and finding those small, correct habits that make all the right behaviors fall in place."- Charles Duhigg, author of The Power of Habit"To quote one of my colleagues, "dont get ready, get started". Through hard won experience Jake Knapp and the team at Google Ventures have refined an efficient, hands-on approach to solving your product, service and experience design challenges. Try the book and try a Sprint."- Tim Brown, CEO of IDEO and author of Change By Design"Every business leader I know worries about the same thing: Are we moving fast enough? The genius of Jake Knapps Sprint is its step-by-step breakdown of what it takes to solve big problems and do work that matters with speed and urgency. A sprint is a cure for what ails companies in an ever faster world."--Beth Comstock, vice chair of GE Review Quote "To quote one of my colleagues, "dont get ready, get started". Through hard won experience Jake Knapp and the team at Google Ventures have refined an efficient, hands-on approach to solving your product, service and user experience design challenges. Try the book and try a Sprint." Excerpt from Book Sprint 1 Challenge In 2002, a clarinet player named James Freeman quit his job as a professional musician and founded . . . a coffee cart. James was obsessed with freshly roasted coffee. In those days in the San Francisco area, it was nearly impossible to find coffee beans with a roast date printed on the bag. So James decided to do it himself. He carefully roasted beans in a potting shed at home, then drove to farmers markets in Berkeley and Oakland, California, where he brewed and sold coffee by the cup. His manner was polite and accommodating, and the coffee was delicious. Soon James and his cart, called Blue Bottle Coffee, developed a following. In 2005, he established a permanent Blue Bottle location in a friends San Francisco garage. Over the next few years, as the business grew, he slowly opened more caf Details ISBN150112174X Author Braden Kowitz Short Title SPRINT Publisher Simon & Schuster Language English ISBN-10 150112174X ISBN-13 9781501121746 Media Book Format Hardcover Pages 288 Year 2016 Publication Date 2016-03-08 Subtitle How to Solve Big Problems and Test New Ideas in Just Five Days UK Release Date 2016-03-08 Imprint Simon & Schuster DEWEY 658.4063 Illustrations Illustrations, unspecified Audience General We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:97504582;

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