Strategic Public Diplomacy and American Foreign Policy: The Evolution of Influen

Description: Strategic Public Diplomacy and American Foreign Policy by Manheim Estimated delivery 3-12 business days Format Paperback Condition Brand New Description Political image management has become important not only in domestic policy but also in international affairs. In Strategic Public Diplomacy, Jarol Manheim examines the growth and impact of such campaigns, arguing that they do have an impact on the US foreign policy agenda. Publisher Description Strategic public diplomacy, once commonly called propaganda, has existed since the twelfth century, when Richard I, crusading sovereign of England, plucked the eyes from his prisoners and returned them to his arch-rival Saladin--an unmistakable message intended to mold the image that Richards foreign enemies had of him. Although their methods have grown more sophisticated and gentrified since the Middle Ages, the goal of governments employing strategic publicdiplomacy has remained essentially the same: to influence public or elite opinion in a foreign country for the purpose of turning the foreign policy of the target country to advantage. Thefirst systematic analysis of the growing foreign public relations industry in the U.S., this remarkable text traces the impact that the political "image management" of other nations has had on the American foreign policy agenda. Documenting the evolution of these campaigns in both scale and sophistication, this book includes an analysis of the Justice Departments foreign agent registration records, numerous interviews with journalists, consultants, and key government officials, and asystematic assessment of media content to gauge the effectiveness of these attempts at news management. The author presents and tests elements of a general model of agenda-related communication effects,presenting case studies that illustrate the extent to which the American media are saturated with foreign diplomatic messages, including the recent effort of the Kuwaiti government-in-exile to influence public opinion in the U.S. during the Gulf War, and concludes with an inventory and discussion of the issues raised by the "export" of the knowledge-base and skills underlying new, sophisticated communication strategies now being employed on behalf of foreign interests. Based on fifteen years ofexhaustive research, this book is ideal for courses in foreign policy, media, and politics. Author Biography Manheim is Professor of Media and Public Affairs and of Political Science at The George Washington University, where he was the founding director of the School of Media and Public Affairs. Details ISBN 0195087380 ISBN-13 9780195087383 Title Strategic Public Diplomacy and American Foreign Policy Author Manheim Format Paperback Year 1994 Pages 224 Publisher Oxford University Press Inc GE_Item_ID:137019972; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

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