Description: Sustainable Development Marketing : Marketing for Sustainable Development, Hardcover by Dekhili, Sihem (EDT), ISBN 1789450365, ISBN-13 9781789450361, Brand New, Free shipping in the US Many people see a weak association between marketing and sustainable development and even consider them as two incompatible fields. However, marketing benefits from an extremely powerful position to encourage transformations at the production level and to guide consumers towards responsible behaviors. From its inception, marketing has been positioned as a support for the relationship between the company and its customers, with the quest for well-being set in the very foundations of the discipline.
In a context that is marked by crises and much skepticism, marketing today should, more than ever, prove that it acts in good faith. This book offers practitioners, public authorities, professors and students illustrations that demonstrate that the dissemination of sustainable practices is indeed a marketing issue. It argues that it is particularly important not only to overcome the divide between the concepts of marketing and sustainability, but also to use marketing tools and frameworks to support sustainable development and strengthen the green market.
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Book Title: Sustainable Development Marketing : Marketing for Sustainable Dev
Number of Pages: 336 Pages
Publication Name: Marketing for Sustainable Development : Rethinking Consumption Models
Language: English
Publisher: Wiley & Sons, Incorporated, John
Publication Year: 2021
Subject: Marketing / General, Environmental / General, Commerce, Development / Sustainable Development
Item Height: 0.4 in
Type: Textbook
Item Weight: 16 Oz
Author: Sihem Dekhili
Subject Area: Technology & Engineering, Business & Economics
Item Length: 0.4 in
Item Width: 0.4 in
Format: Hardcover
