Description: Sustainable Luxury Brands Please note: this item is printed on demand and will take extra time before it can be dispatched to you (up to 20 working days). Evidence from Research and Implications for Managers Author(s): Cesare Amatulli, Matteo De Angelis, Michele Costabile, Gianluigi Guido Format: Hardback Publisher: Palgrave Macmillan, United Kingdom Imprint: Palgrave Macmillan ISBN-13: 9781137601582, 978-1137601582 Synopsis This book counteracts the claim that luxury and sustainability are conflicting concepts, and contends that they can successfully co-exist. Discussing key characteristics of luxury such as craftsmanship and preservation of artisan skills, product quality and durability, and limited quantities of luxury goods, the authors argue that luxury brands are inherently sustainable from economic, social and environmental perspectives. Sustainable Luxury Brands gives a comprehensive overview of luxury to demonstrate this claim, also focusing on sustainable luxury from a consumer perspective. The authors furthermore compare and contrast sustainability within the mass market to the luxury sector, and present insights into current and upcoming topics in luxury research.
Price: 103.96 GBP
Location: Aldershot
End Time: 2024-12-15T08:48:58.000Z
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Book Title: Sustainable Luxury Brands
Number of Pages: 244 Pages
Language: English
Publication Name: Sustainable Luxury Brands: Evidence from Research and Implications for Managers
Publisher: Palgrave Macmillan
Publication Year: 2017
Subject: Marketing
Item Height: 210 mm
Item Weight: 4401 g
Type: Textbook
Author: Michele Costabile, Matteo De Angelis, Cesare Amatulli, Gianluigi Guido
Series: Palgrave Advances in Luxury
Item Width: 148 mm
Format: Hardcover
