Description: Sustainable Marketing : A Holistic Approach, Paperback by Peterson, Mark, ISBN 1526494639, ISBN-13 9781526494634, Like New Used, Free shipping in the US This uniqu explores the sustainability practices that benefit companies, stakeholders and society, by drawing upon the latest research and industry examples. Dissecting the interplay between marketing and society, Peterson encourages us to critically assess the demand for businesses to engage with sustainability guidelines and environmental concerns while remaining profitable.
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Book Title: Sustainable Marketing : A Holistic Approach
Number of Pages: 440 Pages
Language: English
Publication Name: Sustainable Marketing : a Holistic Approach
Publisher: SAGE Publications, The Limited
Item Height: 1 in
Publication Year: 2021
Subject: Marketing / General, Business Ethics, Commerce, Development / Sustainable Development
Item Weight: 26.8 Oz
Type: Textbook
Author: Mark Peterson
Subject Area: Business & Economics
Item Length: 9.2 in
Item Width: 7.5 in
Format: Trade Paperback
