Description: Sustainable Marketing : How to Drive Profits With Purpose, Hardcover by Carvill, Michelle; Butler, Gemma; Evans, Geraint, ISBN 1472979133, ISBN-13 9781472979131, Brand New, Free shipping in the US
Sustainable Marketing is the essential guide to implementing, maintaining and scaling sustainability in any marketing initiative.
Sustainable Marketing represents the new benchmark for modern marketing. It emphasizes the importance of sustainability in modern marketing, before providing a comprehensive guide to implementing and driving sustainable practices in any organization. It draws upon both professional experiences and academic research, featuring in-depth case studies that are supported by facts, figures, commentary, interviews and analysis.
In the modern age of authenticity and transparency, consumers are no longer content with brands that are dismissive of, or even apathetic to, sustainability. This includes, but isnt limited to, environmental factors - brands are expected to convey understanding, concern and proactivity, whether this applies to their carbon footprint, employee welfare or charitable contribution. Sustainable marketing isnt just great for the environment--it also results in a loyal consumer base and a widely respected brand identity.
Price: 22.31 USD
Location: Jessup, Maryland
End Time: 2025-01-02T23:26:24.000Z
Shipping Cost: 0 USD
Product Images
Item Specifics
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 14 Days
Refund will be given as: Money Back
Return policy details:
Book Title: Sustainable Marketing : How to Drive Profits With Purpose
Number of Pages: 320 Pages
Publication Name: Sustainable Marketing : How to Drive Profits with Purpose
Language: English
Publisher: Bloomsbury Academic & Professional
Subject: Marketing / General, Green Business, Commerce, Development / Sustainable Development
Publication Year: 2021
Item Height: 1.2 in
Item Weight: 21.2 Oz
Type: Textbook
Author: Geraint Evans, Gemma Butler, Michelle Carvill
Item Length: 9.2 in
Subject Area: Business & Economics
Item Width: 6.4 in
Format: Hardcover
