Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Sustainable Marketing: Managerial - Ecological IssuesISBN13:9780761912187ISBN10:0761912185Author:Fuller, Donald a. (Author)Description:There Has Long Been A Gap For A Text That Bridges The Fundamental Ecological Issues Facing Society And Modern Marketing This Is That Text Following An Ecological Imperative, Fuller, Explores The Reasons For Studying Sustainable Marketing In 8 Key Chapters Which Encompass Strategy, Products, Channel Networks, Communications, Pricing And Market Development At A Time When One Is Looking At Global Warming, Hydrocarbon Taxes, Air And Water Pollution And Increased Incidences Of Respiratory Diseases This Is A Very Opportune Text In The Uk, Baa Have Just Launched A Sustainable Company Strategy For Its Business And This Is The Book That Outlines What That Approach Means For The Modern Marketer Binding:Hardcover, HardcoverPublisher:Sage Publications, IncPublication Date:1999-02-09Weight:1.44 lbsDimensions:1.01'' H x 9.62'' L x 6.24'' WNumber of Pages:407Language:English
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Location: USA
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Book Title: Sustainable Marketing: Managerial - Ecological Issues
Number of Pages: 407 Pages
Language: English
Publication Name: Sustainable Marketing : Managerial-Ecological Issues
Publisher: SAGE Publications, Incorporated
Publication Year: 1999
Subject: Marketing / General, Development / Sustainable Development
Item Weight: 23.1 Oz
Type: Textbook
Item Length: 9.1 in
Subject Area: Business & Economics
Author: Donald A. Fuller
Item Width: 5.9 in
Format: Hardcover
