Description: Sustainable Marketing : The Industry's Role in a Sustainable Future, Hardcover by Randle, Paul; Eyre, Alexis, ISBN 1398613150, ISBN-13 9781398613157, Like New Used, Free shipping in the US "Becoming a sustainable marketer is no longer an optional extra. Sustainability has become a necessity for the future, but do you feel confident delivering on this for your clients and customers?Sustainable Marketing provides a practical guide for marketing professionals to transform their daily work, and the industry as a whole, into a force for good. Starting with an outline of the role of marketing in the wider world of sustainability, this book provides concrete tools, techniques and models for dailyuse, as well as guidance on staying resilient throughout your own personal journey with sustainability. Whether thinking about the channels you use, or the marketing activities your department does, this is the perfect guide for marketing professionals working through their company's sustainable by experts who apply their unique framework to the issue, this book takes what may feel like an insurmountable challenge and breaks it down, giving in-depth advice and providing real-world success stories from companies of all sizes including Tony's Chocolonely, EcoSki and Tesla"--
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Book Title: Sustainable Marketing : The Industry's Role in a Sustainable Futu
Number of Pages: 328 Pages
Publication Name: Sustainable Marketing : the Industry's Role in a Sustainable Future
Language: English
Publisher: Kogan Page, The Limited
Item Height: 1 in
Subject: Marketing / General, Development / Sustainable Development
Publication Year: 2023
Type: Textbook
Item Weight: 17.4 Oz
Subject Area: Business & Economics
Author: Alexis Eyre, Paul Randle
Item Length: 9.5 in
Item Width: 6.4 in
Format: Hardcover
