Tested Sentences That Sell

Description: Tested Sentences That Sell - Masters of Marketing Secrets: Why the Sizzle Sells the Steak by Elmer Wheeler, Robert C. Worstell To understand advertising, you need to understand salesmanship. Both are filled with mis-steps, gimmicks, and frauds. Advertising is widely understood to be "Salesmanship in Print." Understanding what makes a successful salesman then gives you the basics of what will make successful ads. With this tested collection of solutions, any person is well on their way to understanding human nature and how to approach prospects in order that marketing becomes routinely effective. During 10 years of research, Wheeler tested over 105,000 words and phrases on more than 19 million people, resulting in the development of his "5 Wheeler Points" and, in 1937, the publication of "Tested Sentences That Sell". Wheelers principles as powerful today as they were when this book was originally published in 1937. Even as things change, technology transforms, business evolves - human nature has stayed the same. Get your copy today and Master these secrets for yourself. FORMAT Paperback LANGUAGE English CONDITION Brand New Long Description To understand advertising, you need to understand salesmanship. Both are filled with mis-steps, gimmicks, and frauds. Advertising is widely understood to be "Salesmanship in Print." Understanding what makes a successful salesman then gives you the basics of what will make successful ads. With this tested collection of solutions, any person is well on their way to understanding human nature and how to approach prospects in order that marketing becomes routinely effective. During 10 years of research, Wheeler tested over 105,000 words and phrases on more than 19 million people, resulting in the development of his "5 Wheeler Points" and, in 1937, the publication of "Tested Sentences That Sell." Wheelers principles as powerful today as they were when this book was originally published in 1937. Even as things change, technology transforms, business evolves - human nature has stayed the same. Get your copy today and Master these secrets for yourself. Details ISBN1312100354 ISBN-10 1312100354 ISBN-13 9781312100350 Format Paperback Author Robert C. Worstell Publisher Lulu.com Year 2014 Imprint Lulu.com Place of Publication Morrisville Country of Publication United States Illustrations black & white illustrations Pages 229 Short Title TESTED SENTENCES THAT SELL - M Language English Media Book Subtitle Why the Sizzle Sells the Steak UK Release Date 2014-05-31 AU Release Date 2014-04-13 NZ Release Date 2014-04-13 US Release Date 2014-04-13 Publication Date 2014-04-13 Audience General We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:101922572;

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