Description: The Case Against Reality: How Evolution Hid the Truth from Our Eyes Hoffman, Donald D. Product Overview A groundbreaking examination of human perception, reality and the evolutionary schism between the twoDo we see the world as it truly is? In The Case Against Reality, pioneering cognitive scientist Donald Hoffman says no? we see what we need in order to survive. Our visual perceptions are not a window onto reality, Hoffman shows us, but instead are interfaces constructed by natural selection. The objects we see around us are not unlike the file icons on our computer desktops: while shaped like a small folder on our screens, the files themselves are made of a series of ones and zeros - too complex for most of us to understand. In a similar way, Hoffman argues, evolution has shaped our perceptions into simplistic illusions to help us navigate the world around us. Yet now these illusions can be manipulated by advertising and design.Drawing on thirty years of Hoffman's own influential research, as well as evolutionary biology, game theory, neuroscience, and philosophy, The Case Against Reality makes the mind-bending yet utterly convincing case that the world is nothing like what we see through our eyes. Read more Details Publisher : Allen Lane (August 1, 2019) Language : English Hardcover : 256 pages ISBN-10 : 0241262623 ISBN-13 : 27 Item Weight : 1.1 pounds Dimensions : 6.38 x 1.1 x 9.45 inches Best Sellers Rank: #638,072 in Books (See Top 100 in Books) #426 in Cognitive Neuroscience & Neuropsychology #853 in Medical Cognitive Psychology #1,446 in Cognitive Psychology (Books) #426 in Cognitive Neuroscience & Neuropsychology Stock Photos Please Note: All of our book listings use stock photos unless otherwise stated. Please read our descriptions for accurate conditions and editions, don't use the photos! Free Shipping We ship worldwide. We have multiple warehouses around the world, so please note the extended handling time on certain listings.
Price: 168.16 USD
Location: Williamsburg, Virginia
End Time: 2025-01-10T05:38:42.000Z
Shipping Cost: 0 USD
Product Images
Item Specifics
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Return policy details:
ISBN: 0241262623
ISBN10: 0241262623
ISBN13: 9780241262627
EAN: 9780241262627
MPN: does not apply
Brand: Allen Lane
GTIN: 09780241262627
Item Weight: 17.6 Oz
Item Height: 1.1 in
Item Length: 9.4 in
Book Title: Case Against Reality : How Evolution Hid the Truth from Our Eyes
Topic: Cognitive Neuroscience & Cognitive Neuropsychology, Life Sciences / Evolution, Cognitive Psychology & Cognition
Publisher: Penguin Books, The Limited
Format: Hardcover
Author: Donald D. Hoffman
Number of Pages: 272 Pages
Illustrator: Yes
Language: English
Genre: Science, Psychology
Item Width: 6.4 in
