Description: A ground-breaking examination of human perception, reality and the evolutionary schism between the two Do we see the world as it truly is? In The Case Against Reality, pioneering cognitive scientist Donald Hoffman says- No, we see what we need in order to survive. Our visual perceptions are not a window onto reality, Hoffman shows us, but instead are interfaces constructed by natural selection. The objects we see around us are not unlike the file icons on our computer desktops- while shaped like a small folder on our screens, the files themselves are made of a series of ones and zeros too complex for most of us to understand. In a similar way, Hoffman argues, evolution has shaped our perceptions into simplistic illusions to help us navigate the world around us. Yet now these illusions can be manipulated by advertising and design. Drawing on thirty years of Hoffman's own influential research, as well as evolutionary biology, game theory, neuroscience, and philosophy, The Case Against Reality makes the mind-bending yet utterly convincing case that the world is nothing like what we see before our eyes.
Price: 21.69 AUD
Location: Hillsdale, NSW
End Time: 2025-01-09T00:32:53.000Z
Shipping Cost: 25.56 AUD
Product Images
Item Specifics
Return shipping will be paid by: Buyer
Returns Accepted: Returns Accepted
Item must be returned within: 30 Days
Return policy details:
EAN: 9780141983417
UPC: 9780141983417
ISBN: 9780141983417
MPN: N/A
Format: Paperback, 272 pages
Author: Donald D. Hoffman
Book Title: The Case Against Reality: How Evolution Hid the Tr
Item Height: 1.6 cm
Item Length: 19.7 cm
Item Weight: 0.15 kg
Item Width: 12.9 cm
Language: Eng
Publisher: Penguin Books Ltd
