The Influencer Industry: The Quest for Authenticity on Social Media by Emily Hun

Description: The Influencer Industry by Emily Hund Estimated delivery 3-12 business days Format Hardcover Condition Brand New Description A critical history of the social media influencers rise to global prominenceBefore there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and authenticity that traditional media lacked. The Influencer Industry tells the story of how early digital creators scrambling for work amid the Great Recession gave rise to the multibillion-dollar industry that has fundamentally reshaped culture, the flow of information, and the way we relate to ourselves and each other.Drawing on dozens of in-depth interviews with leading social media influencers, brand executives, marketers, talent managers, trend forecasters, and others, Emily Hund shows how early industry participants focused on creating and monetizing digital personal brands as a means of exerting control over their professional destinies in a time of acute economic uncertainty. Over time, their activities coalesced into an industry whose impact has reached far beyond the dreams of its progenitors-and beyond their control. Hund illustrates how the methods they developed for creating, monetizing, and marketing social media content have permeated our lives and untangles the unforeseen cultural and economic costs.The Influencer Industry reveals how, in an increasingly fractured and profit-driven communications environment, the people we think of as real are merely those who have learned to exploit the industrys ever-shifting constructions of authenticity. A penetrating, well-considered look behind the polished scenes of the influencer industry. - Kirkus The Influencer Industry is a must-read for any journalist or general reader who has found themselves confounded by the ever-shifting meaning of authenticity on the internet. Hund provides the best explanation Ive read of how we all became personal brands. - Kaitlyn Tiffany, author of Everything I Need I Get from You: How Fangirls Created the Internet as We Know ItAuthenticity might be the moral pose of our time and nobody flexes harder than social media influencers. Emily Hund masterfully chronicles their rise in this sophisticated, comprehensive book. By turns adeptly critical and empathetic, it will define our industrial understanding of this precarious media work. - Michael Serazio, author of Your Ad Here: The Cool Sell of Guerrilla MarketingHund paints a compelling picture of the interventions and tensions surrounding monetization, technological innovation, and self-brand building within what she calls the influencer industry. Her book offers a rich historical texture to this industry, with new insights into the rise of self-entrepreneurship within cultural economies. A must-read. - Sarah Banet-Weiser, author of Empowered: Popular Feminism and Popular MisogynyAn illuminating look into the behind-the-scenes commercial dynamics that shape our social media feeds. In her fascinating study of the influencer industry, Hund shows how authenticity is turned into profit, metrics into assets, influence into propaganda, and what this means for the future of social media content. - Angle Christin, author of Metrics at Work: Journalism and the Contested Meaning of Algorithms Author Biography Emily Hund is a research affiliate at the Center on Digital Culture and Society at the University of Pennsylvanias Annenberg School for Communication and a consultant to industry, academic, and government groups. Her work has appeared in leading publications such as the New York Times, the Atlantic, and the Guardian. Details ISBN 0691231028 ISBN-13 9780691231020 Title The Influencer Industry Author Emily Hund Format Hardcover Year 2023 Pages 232 Publisher Princeton University Press GE_Item_ID:140190039; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. 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Price: 29.62 USD

Location: Fairfield, Ohio

End Time: 2024-11-18T03:02:59.000Z

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