Think First: My No-Nonsense Approach to Creating Successful Products, Memorable

Description: Think First by Joe Natoli Estimated delivery 3-12 business days Format Paperback Condition Brand New Description Creating an app, site or any product that succeeds - or sells - is most definitely a tall order. Designing anything for people is tough, because were inherently complex and...well...messy. Which means that things like market share and ROI dont come easy. But time and effort spent finding the right problems to solve allows designers, developers and product teams to take quantum leaps forward in exceeding the expectations of everyone involved. In Think First, Joe Natoli shows you exactly how to do this, using lessons learned from his 26 years as a UX consultant to Fortune 100 and 500 organizations. Youll find proven principles, step-by-step methods and straightforward, jargon-free advice that can be applied to any kind of digital product. Think First proves that while people are indeed messy and complex, designing for them doesnt have to be. Heres what a few well-respected UX practitioners and authors had to say about Think First: "A very practical guide to success in business." - Dr. Don Norman, Director of the DesignLab, UC San Diego and Author of The Design of Everyday Things "Think First is a practical guide to UX that makes sense of strategy and structure. Highly recommended!" - Peter Morville, Bestselling Author of Intertwingled "For designers and developers, understanding strategy and UX is an increasingly necessary skill. Joe Natolis Think First demystifies these foundational ideas in a very conversational, easy to read style." - Ilise Benun, Founder of Marketing-Mentor.com and Author of 7+ Books Author Joe Natoli explains why he believes Think First is unlike any other book on the subject of UX strategy and design: "I didnt want to write yet another book that covers the narrow, tactical pieces of the design process," he says, "because great design and great UX are the result of multiple activities across multiple people, roles and disciplines. Its everybodys business. Think First walks you through everything that must be considered to create great UX - and gives you a roadmap to make it happen." Think First details Joes no-nonsense approach to creating successful products, powerful user experiences and very happy customers. He share countless lessons learned from more than 26 years as a UX consultant to Fortune 500 and 100 organizations - including a few hes learned the hard way :-) Think First serves as a roadmap to building a solid foundation for UX thats strong enough to withstand any weather as projects move into design and coding. Here are just some of the things youll learn: - Simple user research methods that anyone can perform - even if youve never done research of any kind. - The right questions to ask stakeholders and users at the outset of any (and every) project. - The 3 crucial questions you must ask of every client, every time. - How to tell the difference between what people say they need vs. what they really need. - A better, simpler way to generate meaningful UX requirements at the outset of the project. - How to figure out what features and functions will result in great UX and deliver value to both users and the business. - How to avoid scope creep and the never-ending project scenario. Author Biography Joe Natoli has been preaching and practicing the gospel of User and Customer Experience to Fortune 100, 500 and Government organizations for over 26 years. He ran his own Experience Design firm for for 10 years, selling it in 2007. Now, as the founder of Give Good UX, Joe offers coaching, training and product audit programs for enterprise product teams, in addition to speaking and writing. Joe works with to uncover the sweet spots between what users want to make their lives easier and what businesses need to accomplish in order to survive and prosper. He believes UX is a value loop: value goes out to users, value comes back to the business in the form of ROI. Joe has recently dedicated a significant portion of his practice to developing online training for designers and developers. The first of these, User Experience Design Fundamentals, launched via Udemy in 2013, now has over 30,000 students -- and that number grows daily. His second course, UX & Web Design Master Course, recently launched in direct partnership with Udemy. Think First, published in October of 2015, is his second book on User and Customer Experience Strategy. Joe has written numerous articles about the roles design and technology play in business success for publications such as Fast Company, HOW, SmartCEO and The AIGA Journal. His articles, speaking videos and ebooks can be seen on his website at givegoodux.com. Details ISBN 098634480X ISBN-13 9780986344800 Title Think First Author Joe Natoli Format Paperback Year 2015 Pages 202 Publisher Give Good UX GE_Item_ID:119775615; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. 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Price: 25.52 USD

Location: Fairfield, Ohio

End Time: 2025-01-01T07:23:33.000Z

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