Description: Trustworthy Online Controlled ExperimentsA Practical Guide to A/B Testing Author(s): Ron Kohavi, Diane Tang, Ya Xu Format: Paperback Publisher: Cambridge University Press, United Kingdom Imprint: Cambridge University Press ISBN-13: 9781108724265, 978-1108724265 Synopsis Getting numbers is easy; getting numbers you can trust is hard. This practical guide by experimentation leaders at Google, LinkedIn, and Microsoft will teach you how to accelerate innovation using trustworthy online controlled experiments, or A/B tests. Based on practical experiences at companies that each run more than 20,000 controlled experiments a year, the authors share examples, pitfalls, and advice for students and industry professionals getting started with experiments, plus deeper dives into advanced topics for practitioners who want to improve the way they make data-driven decisions. Learn how to * Use the scientific method to evaluate hypotheses using controlled experiments * Define key metrics and ideally an Overall Evaluation Criterion * Test for trustworthiness of the results and alert experimenters to violated assumptions * Build a scalable platform that lowers the marginal cost of experiments close to zero * Avoid pitfalls like carryover effects and Twyman's law * Understand how statistical issues play out in practice.
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Book Title: Trustworthy Online Controlled Experiments
Number of Pages: 288 Pages
Language: English
Publication Name: Trustworthy Online Controlled Experiments: a Practical Guide to A/B Testing
Publisher: Cambridge University Press
Publication Year: 2020
Subject: Computer Science, Management, Marketing
Item Height: 226 mm
Item Weight: 400 g
Type: Textbook
Author: Diane Tang, Ya Xu, Ron Kohavi
Item Width: 152 mm
Format: Paperback
