Unit Pricing: Empirical Investigations of its Influences at the Product and Reta

Description: Unit Pricing by Lena Himbert Estimated delivery 3-12 business days Format Paperback Condition Brand New Description The unit price represents priceinformation given to the consumer for which the factor package size is removedand thereby lowers the information load for consumers in the shoppingsituation. Aspects that can be varied are for example the unit of measure(e.g., price per kg vs price per 100 g) or font size. Publisher Description With a series of experiments,Lena Himbert highlights theinfluence of the unit prices unit of measure on the consumers price-levelperception and quality perception. Furthermore, this thesis shows that the unitprice availability and prominence influences the consumers store price image. Whenshopping for pre-packaged products, consumers are offered a variety of productand price information at the point of purchase. The unit price represents priceinformation given to the consumer for which the factor package size is removedand thereby lowers the information load for consumers in the shoppingsituation. However, retailers have considerable leeway concerning the unitprice format. Aspects that can be varied are for example the unit of measure(e.g., price per kg vs price per 100 g) or font size. There is little to noprevious research that gives advice to retailers how they should indicate theunit price on the price label. Author Biography Lena Himbert holds aPhD of the University of Kaiserslautern (Advisor: Prof.Dr. Stefan Roth). She worksas a consultant for a global management consulting firm focusing on pricing,sales and marketing. Details ISBN 3658134755 ISBN-13 9783658134754 Title Unit Pricing Author Lena Himbert Format Paperback Year 2016 Pages 300 Edition 1st Publisher Springer-Verlag Berlin and Heidelberg GmbH & Co. KG GE_Item_ID:137945756; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

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