Description: Visual Thinking : For Design, Paperback by Ware, Colin, ISBN 0123708966, ISBN-13 9780123708960, Brand New, Free shipping in the US Visual Thinking brings the science of perception to the art of design. Designers increasingly need to present information in ways that aid their audience’s thinking process. Fortunately, results from the relatively new science of human visual perception provide valuable guidance. In this book, Colin Ware takes what we now know about perception, cognition, and attention and transforms it into concrete advice that designers can directly apply. He demonstrates how designs can be considered as tools for cognition - extensions of the viewer’s brain in much the same way that a hammer is an extension of the user’s hand. Th includes hundreds of examples, many in the form of integrated text and full-color diagrams. Experienced professional designers and students alike will learn how to maximize the power of the information tools they design for the people who use them.Presents visual thinking as a complex process that can be supported in every stage using specific design techniquesProvides practical, task-oriented information for designers and software developers charged with design responsibilitiesIncludes hundreds of examples, many in the form of integrated text and full-color diagramsSteeped in the principles of “active vision,? which views graphic designs as cognitive tools
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Book Title: Visual Thinking : For Design
Number of Pages: 256 Pages
Language: English
Publication Name: Visual Thinking for Design
Publisher: Elsevier Science & Technology
Item Height: 0.2 in
Subject: Digital Media / Video & Animation, Web / Design, Graphic Arts / General, Social Aspects / Human-Computer Interaction
Publication Year: 2008
Type: Textbook
Item Weight: 18.8 Oz
Author: Colin Ware
Item Length: 9.3 in
Subject Area: Design, Computers
Item Width: 7.5 in
Format: Trade Paperback
