What Great Brands Do: The Seven Brand-Building Principles that Separate the Best

Description: What Great Brands Do: The Seven Brand-Building Principles that Separate the Best. Format: Hardback with dust sleeve NOTE: The inside cover has inscriptions. The inscriptions have been blacked out in the photos for privacy purposes. From the internet about this book: Condition: New Release Date: 2013-12-27 Genre: Business, Finance & Law Sub Genre: Business & Management Description: Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader.

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Item Height: 235mm

Item Width: 161mm

Author: Denise Lee Yohn

Publication Name: What Great Brands Do: the Seven Brand-Building Principles That Separate the Best from the Rest

Format: Hardcover

Language: English

Publisher: John Wiley & Sons Inc

Subject: Marketing

Publication Year: 2014

Type: Textbook

Item Weight: 480g

Number of Pages: 272 Pages