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Book Title: Why Johnny Can't Brand : Rediscovering the Lost Art of the Big Id
Number of Pages: 256 Pages
Language: English
Publication Name: Why Johnny Can't Brand : Rediscovering the Lost Art of the Big Idea
Publisher: Penguin Publishing Group
Publication Year: 2005
Subject: Consumer Guides, Marketing / General
Item Height: 0.4 in
Item Weight: 12.2 Oz
Type: Not Available
Author: Bill Schley, Carl Nichols Jr.
Item Length: 3.4 in
Subject Area: Référence, Business & Economics
Item Width: 5.7 in
Format: Hardcover
