Description: Winning Through Platforms : How to Succeed When Every Competitor Has One, Paperback by Moser, Ted; Bloom, Charlotte; Akhtar, Omar; Aaker, David (FRW), ISBN 1804553018, ISBN-13 9781804553015, Brand New, Free shipping in the US An emerging wave of technologies are challenging Chief Marketing Officers to transform the very foundations of marketing - propositions, processes, and partnerships – with a change agenda that far exceeds ' marketing’. CEOs will conclude that marketing, sales, and post-purchase customer success should converge for the sake of customer and company value growth. Marketing leaders who transform today can help lead a new Revenue Operations era tomorrow. Winning Through Platforms: 24 Strategies for Succeeding in a Crowded Market provides leaders with a robust “around the corner” perspective, and pragmatic 'how to’ advice of how to navigate the future for win-win impact, driving short-term and long-term revenue generation efficiency. CMOs, CEOs, BU leaders, and COOs will find th highly relevant to their re-thinking of go-to-markets, particularly as they navigate uncharted areas of leadership and organizational dynamics. This book forms part of the American Marketing Association (AMA) series.
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Book Title: Winning Through Platforms : How to Succeed When Every Competitor
Number of Pages: 376 Pages
Language: English
Publication Name: Winning Through Platforms : How to Succeed When Every Competitor Has One
Publisher: Emerald Publishing The Limited
Subject: Organizational Behavior, Commerce, Marketing / Research, Organizational Development
Item Height: 0.8 in
Publication Year: 2023
Item Weight: 16.5 Oz
Type: Textbook
Item Length: 8.5 in
Subject Area: Business & Economics
Author: Charlotte Bloom, Ted Moser, Omar Akhtar
Series: American Marketing Association Ser.
Item Width: 5.4 in
Format: Trade Paperback
