Description: Further DetailsTitle: Trustworthy Online Controlled ExperimentsCondition: NewEAN: 9781108724265ISBN: 9781108724265Publisher: Cambridge University PressFormat: PaperbackRelease Date: 04/02/2020Item Height: 226mmItem Length: 152mmItem Width: 14mmItem Weight: 400gAuthor: Ya Xu, Ron Kohavi, Diane TangLanguage: EnglishSubtitle: A Practical Guide to A/B TestingDescription: Getting numbers is easy; getting numbers you can trust is hard. This practical guide by experimentation leaders at Google, LinkedIn, and Microsoft will teach you how to accelerate innovation using trustworthy online controlled experiments, or A/B tests. Based on practical experiences at companies that each run more than 20,000 controlled experiments a year, the authors share examples, pitfalls, and advice for students and industry professionals getting started with experiments, plus deeper dives into advanced topics for practitioners who want to improve the way they make data-driven decisions. Learn how to • Use the scientific method to evaluate hypotheses using controlled experiments • Define key metrics and ideally an Overall Evaluation Criterion • Test for trustworthiness of the results and alert experimenters to violated assumptions • Build a scalable platform that lowers the marginal cost of experiments close to zero • Avoid pitfalls like carryover effects and Twyman's law • Understand how statistical issues play out in practice.Country/Region of Manufacture: GBGenre: Computing & InternetTopic: Business & FinanceRelease Year: 2020 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
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Book Title: Trustworthy Online Controlled Experiments
Title: Trustworthy Online Controlled Experiments
EAN: 9781108724265
ISBN: 9781108724265
Release Date: 04/02/2020
Release Year: 2020
Subtitle: A Practical Guide to A/B Testing
Country/Region of Manufacture: GB
Genre: Computing & Internet
Topic: Business & Finance
Number of Pages: 288 Pages
Publication Name: Trustworthy Online Controlled Experiments : a Practical Guide to A/B Testing
Language: English
Publisher: Cambridge University Press
Subject: Web / Social Media, Databases / Data Mining, Web / User-Generated Content
Item Height: 0.6 in
Publication Year: 2020
Type: Textbook
Item Weight: 14.1 Oz
Item Length: 8.9 in
Subject Area: Computers
Author: Diane Tang, Ya Xu, Ron Kohavi
Item Width: 6 in
Format: Trade Paperback
